INFORMATIONAL SUPPORT OF BUSINESS IN MODERN CONDITIONS

Abstract

The article analyzes one of the most pressing issues of business, namely, the information component of the business. Scope of business in modern conditions, is a central and essential sector in terms of the information market. The purpose of the article is to consider information support of Russian business reality. It is noted that the information in the electronic registration is an important component of the market infrastructure. It is proved that the lack of development of infrastructure of the information service business in Russia shows the immaturity of the Russian business, the lack of analytical work and, consequently, low competitiveness. They are identified barriers of the Russian IT market development. They are obtained competitive promising sphere of Russian IT business; they are offered directions of improvement of the technology business. Conceptual issues and conclusions enrich the theory of the information market and allow forming effective tools for the implementation of information support of business with a view to its’ sustainable development.